Dallas Cowboys

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The Dallas Cowboys promote responsible drinking and positive fan behavior at AT&T Stadium. The Cowboys alcohol management plan ensures that fans have a safe and fun experience.

 

  • Legends Hospitality
  • Miller Lite
  • MADD
  • TEAM Coalition

AT&T Stadium Management is committed to creating a safe, comfortable and enjoyable experience for our guests. Our staff will proactively support an environment free from the following behaviors:

  • Abusive, foul or disruptive language and obscene gestures
  • Intoxication or other signs of impairment related to alcohol consumption
  • Fighting, taunting or threatening remarks or gestures
  • Sitting in a location other than the guest’s ticketed seat
  • Displays of affection not appropriate in a public setting
  • Obscene or indecent clothing
  • Any disruption to the progress of the event by guest’s actions, i.e. prolonged standing (standing when other fans in the section are seated)

Continuing inappropriate behavior may result in the guest having his/her tickets revoked, being ejected from the stadium or arrested by police.

Guests are encouraged to report issues and concerns to a nearby event staff member or by calling the Guest Services hotline at (817) 892-4161or using our Guest Text Messaging Service by texting to 69050, type the word STAR followed by a space and the issues (question, comment, concern, etc.) and location.

Alcohol Service Policies:
Age to Check ID: 30 and younger
Max Alcohol Drinks: 2/person/ possession
Maximum Cup Size: 16 oz
Bottles: Sold with caps off
Liquor Sold: Clubs & Suites
Cut-off Policies:
Concession Stands: End of 3rd Quarter
Hawkers: End of 3rd Quarter
Clubs/Suites/400 Level Bars/Plazas: 1 Hour After Game Ends
Night Games: Same as Day Games
Tailgating Policies:
Time Lots Open: 4 Hours before Kick-off
All guests wishing to tailgate must observe the following guidelines. These guidelines have been developed to provide a fair, reasonable and safe tailgating experience for guests. Failure to follow these guidelines may result in the loss of tailgating privileges and ejection from the parking lot.

  • Tailgating spaces are for vehicles and trailers only. Parking spaces may not be used for tents, grills, chairs or other items. Each vehicle or trailer must have a valid parking permit.
  • Tailgating is defined as the placement of any item on the ground (chairs, coolers, grills, games, etc.)
  • Tailgating is only permitted in the grass areas on the perimeter of the parking lots. The maximum area that any single tailgate space may occupy is 9-feet wide and 12-feet deep.
  • Tailgating must be confined to the area adjacent to the end of the designated tailgating vehicle parking space (maximum of 12 feet from the rear of the parking vehicle).
  • Any grass areas beyond the designated tailgating spaces are considered common ground and may be used by other guests for tailgating or picnicking activities.
  • Tailgating is not permitted in Lot 3, portions of Lot 5, Lot 8, and Lot 9.
  • Tailgating is permitted from the time the lots open and up to two (2) hours following Dallas Cowboys or college football games.
  • All guests must follow the directions and instructions provided by stadium personnel (parking staff, security, police, etc.).
  • Dispose of trash in the appropriate receptacles.
  • Coals must be disposed of in the designated coal containers located throughout the lots. Do not dump coals or store stoves on the grass, parking areas, under or around vehicles.
Prohibited Items/Activities:
  • Deep fryers or any oil-based cooking or frying
  • Open flame fires of any kind. Charcoal or gas cooking is permitted.
  • Disorderly conduct
  • Picketing, political campaigning or soliciting/distribution of any kind
  • Saving parking or tailgating spaces
  • Weapons and fireworks
  • Sale of food, beverage, merchandise, etc.
  • Amplified sound systems or the use of radios/audio devices at loud levels
Guest Text Messaging System:
The Guest Text Messaging Service is available to all guests at AT&T Stadium. Guests may call for assistance during an event by sending a text message to 69050 from their cell phone. Open a blank text message and address the message to 69050. Type the word STAR followed by a space and the issues (question, comment, concern, etc.) and location. The word STAR is not case sensitive, but the body of the text message must start with this keyword and there must be a blank space after the keyword. Text messages can be up to 160 characters in length. The text message is received by a stadium representative and the appropriate assistance is dispatched. If necessary, the stadium representative may have a dialogue with the guest through the exchange of text messages. By using the text messaging service, guests are able to report issues and concerns, ask for information and call for assistance in a fast, easy and convenient way. For any further questions regarding the Guest Text Messaging Service, please contact the Guest Services Hotline at (817) 892-4161. Standard texting rates apply.
Text Number: Text “STAR” + Message to 69050
Hotline Number: 817-892-4161
There are 8 locations of the Miller Lite You Hold the Key Never Drive Drunk designated-driver program at AT&T Stadium. Fans who pledge to be designated drivers receive a complimentary water and a chance to be selected as the Designated Driver for the Game. Designated Drivers for the Game are recognized on the stadium video board and receive a prize.
2016 Cowboys Total: 466 2015 League Total: 262,206