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The Buffalo Bills promote responsible drinking and positive fan behavior at New Era Field. The Bills Fan Code of Conduct and the details of the Bills alcohol management plan that appear below ensure that fans have a safe and fun experience.

  • Delaware North Companies Sportservice
  • Bud Light Good Sport
  • Contemporary Services Corporation
  • Jani-King
  • APEX Security
  • TEAM Coalition
  • MADD
  • Pepsi
The Buffalo Bills and New Era Field have established a Fan Code of Conduct for all guests that will allow everyone in attendance to enjoy all aspects of events at the stadium. Any violation of these rules could result in immediate ejection from the stadium premises. Our team members will proactively enforce this Code of Conduct that includes the following behaviors deemed inappropriate by Stadium Management:

  • Interfering with the progress of the game by entering the field area or by throwing objects onto the field
  • Attempting to bring alcoholic beverages into the stadium
  • Intoxication related to excessive consumption of alcoholic beverages
  • Smoking in any area of the stadium
  • Use of foul, disruptive, obscene, offensive, or abusive language or actions
  • Fighting, taunting, threatening remarks or offensive gestures toward other New Era Field guests
  • Sitting in a seat location other than the guest’s ticket location
  • Refusing to show your ticket and/or identification when asked by a stadium team member
  • Scalping or other improper resale of tickets
  • Excessive standing
  • Indecent exposure or undressing
  • Displays of affection not appropriate in a public setting
  • Wearing obscene, offensive, or indecent clothing
  • Conduct that endangers spectators, team members or participants

We value your enthusiasm, but ask that all fans exercise good judgment and observe the Fan Code of Conduct. Please observe the rights of others by displaying proper decorum. Season Ticket Account Holders are responsible for their conduct as well as persons occupying their seats. Violations by either the Season Ticket Holder or anyone occupying the seats will result in having season ticket privileges revoked without reimbursement to the Season Ticket Account Holder and/or the holder of the ticket license, at the discretion of the Buffalo Bills. Should you observe any of the above violations, please contact a stadium team member to report the problem or contact the Game Day Fan Hotline by texting BILLS , followed by your location and issue to 69050 or calling (716) 312-8933.

Alcohol Service Policies
Age to Check ID: 30 and younger
Max Alcohol Drinks: 2/person/ possession
Max Cup Size: 20 oz
Bottles: Sold with caps off
Liquor Sold: Clubs & Suites
Cut-off Policies
Concession Stands: End of Halftime
Hawkers: N/A
Clubs/Suites: 90 Minutes After Game Ends
Night Games: Same as day games, but subject to management’s discretion for individual games.
Tailgating Policies:
Time Lots Open: All Games – 4 Hours before Kick-off
Time Lots Close: 2 Hours after Kick-off
Text Messaging System:
Fans are encouraged to alert stadium officials of Fan Code of Conduct violations.
Text Number: 69050 “BILLS” + location + issue
Hotline Number: 716-312-8933
There are 2 “Bud Light “Good Sport” designated driver program booths located outside of New Era Field and 6 on the inside. Fans who pledge to be designated drivers receive a complimentary soft drink and a chance to be selected as the Designated Driver for the Game. Designated Drivers for the Game receive a special prize from the Bills.

For the 2016 NFL season, the Buffalo Bills are facing off against the Miami Dolphins and the New York Jets in the Bud Light Good Sport Designated Driver Challenge. Bills fans who pledge to be designated drivers at New Era Field earn the Bills a touchdown (6 points) in the Challenge. Bills fans who “Like” the Bills Designated Driver Challenge Facebook page earn the Bills an extra point in the Challenge.

Please make the pledge to be a responsible Bills fan and help the Buffalo Bills win the Challenge!

2016 Bills Total: 2015 League Total: 262,206