AFC WEST – RAIDERS VS CHARGERS VS BRONCOS VS CHIEFS – 2015

The 2015 AFC West Designated Driver Challenge is a competition between four NFL teams: the Oakland Raiders, the San Diego Chargers, the Denver Broncos and the Kansas City Chiefs. The winner of the AFC West Designated Driver Challenge will be the NFL team with the most total points at the end of the 2014 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show support for their favorite team’s responsibility efforts on Facebook.

In 2014, the four AFC West teams had an impressive number of fans pledge to be designated drivers – 39,111 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2015. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry games are those games when any AFC West team hosts another AFC West team. AFC West teams include the Denver Broncos, the Kansas City Chiefs, the Oakland Raiders and the San Diego Chargers.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
September 17, 2015 Chiefs Broncos
October 11, 2015 Raiders Broncos
October 25, 2015 Chargers Raiders
November 15, 2015 Broncos Chiefs
November 22, 2015 Chargers Chiefs
December 6, 2015 Chargers Broncos
December 6, 2015 Raiders Chiefs
December 13, 2015 Broncos Raiders
December 13, 2015 Chiefs Chargers
December 24, 2015 Raiders Chargers
January 3, 2016 Broncos Chargers
January 3, 2016 Chiefs Raiders
Broncos 3114 Points
Chiefs 15846 Points
Raiders 876 Points
Chargers 7614 Points
DDs / Games Total
BroncosT Denver Broncos 4,152 x 6 8 3,114
ChiefsT Kansas City Chiefs 18,487 x 6 7 15,846
RaidersT Oakland Raiders 1,168 x 6 8 876
ChargersT San Diego Chargers 10,152 x 6 8 7,614

Team Stadium Concessions Premium Distributor
BroncosB Sports Authority Field at Mile High Centerplate Anheuser-Busch
 ChiefsB Arrowhead Stadium AramarkOnBlack Levy Restaurants County Beverage
RaidersB O.co Coliseum spectrablack Horizon Beverage
ChargersB Qualcomm Stadium DN_SS_horizontal_white Anheuser-Busch Sales of San Diego

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl 50® with the Responsibility Has Its Rewards campaign.

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl 50® with the Responsibility Has Its Rewards campaign.

The winner of the AFC West Designated Driver Challenge will be the NFL team with the most total points at the end of the 2015 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the AFC West Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Bud Light Good Sport Designated Driver Challenge. For each team, the designated driver points will be divided by the number of regular season home games each team plays. The average designated driver point total will be used because the Kansas City Chiefs will not collect designated driver sign-ups at their home game played at Wembley Stadium in London.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following critera:

  • Be 21 years of age or older
  • Promise not to drink alcohol beverages at the game
  • Provide responsible sober transportation for their group

A fan may only pledge to be a designated driver once per game.