AFC NORTH – 2017 – Bud Light Good Sport Designated Driver Challenge

The Baltimore Ravens are this year’s winner of the AFC North Bud Light Good Sport Designated Driver Challenge, which is a competition between four NFL teams: the Baltimore Ravens, the Pittsburgh Steelers, the Cincinnati Bengals and the Cleveland Browns. The winner of the Bud Light Good Sport Designated Driver Challenge was the NFL team with the most total points at the end of the 2017 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show their support for their favorite NFL team’s responsibility efforts on Facebook. 

In 2017, the AFC North challenge was between all four AFC North teams. Each team had an impressive number of fans pledge to be designated drivers – 25,522 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when more fans pledge to be responsible in 2018. 

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry Games

Rivalry games are those games when any AFC North team hosts another AFC North team. AFC North teams include the Baltimore Ravens, the Pittsburgh Steelers, the Cincinnati Bengals and the Cleveland Browns.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
September 10, 2017 Cincinnati Bengals Baltimore Ravens
September 10, 2017 Cleveland Browns Pittsburgh Steelers
September 17, 2017 Baltimore Ravens Cleveland Browns
October 1, 2017 Baltimore Ravens Pittsburgh Steelers
October 1, 2017 Cleveland Browns Cincinnati Bengals
October 22, 2017 Pittsburgh Steelers Cincinnati Bengals
November 26, 2017 Cincinnati Bengals Cleveland Browns
December 4, 2017 Cincinnati Bengals Pittsburgh Steelers
December 10, 2017 Pittsburgh Steelers Baltimore Ravens
December 17, 2017 Cleveland Browns Baltimore Ravens
December 31, 2017 Baltimore Ravens Cincinnati Bengals
December 31, 2017 Pittsburgh Steelers Cleveland Browns

Standings

Bengals 850 Points
Browns 6826 Points
Steelers 4495 Points
Ravens 8057 Points
DDs / Games Social Total
Cincinnati Bengals 1,133 x 6 8 850
Cleveland Browns 7,964 x 6 7 6,826
Pittsburgh Steelers 5,682 x 6 8  233 4,495
Baltimore Ravens 10,743 x 6 8 8,057

Partners

Team Stadium Concessions Distributor
BengalsB Paul Brown Stadium AramarkOnBlack Heidelberg Distributing
BrownsB FirstEnergy Stadium AramarkOnBlack House of La Rose
Heinz Field AramarkOnBlack Fuhrer Eagle Sales
M&T Bank Stadium AramarkOnBlack Katcef Brothers, Inc.

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LII® with the Responsibility Has Its Rewards campaign.

Rules

The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2017 regular season. In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the Bud Light Good Sport Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Designated Driver Challenge.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following criteria:

  • Be 21 years of age or older
  • Promise not to drink alcohol beverages at the game
  • Provide responsible sober transportation for their group

A fan may only pledge to be a designated driver once per game.

Fans Don't Let Fans Drive Drunk