AFC EAST – 2016 – BILLS WIN!

The Buffalo Bills are this year’s winner of the AFC East Bud Light Good Sport Designated Driver Challenge, which is a competition between three of the AFC East teams: the Buffalo Bills, the Miami Dolphins and the New York Jets. The winner of Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season. Points are earned when fans pledge to be Good Sports – designated drivers – at NFL games and when fans show support for their favorite team’s responsibility efforts on Facebook. 

In 2015, the participating AFC East teams had a record number of fans pledge to be designated drivers – 37,453 in total. The teams competing will consider the Bud Light Good Sport Designated Driver Challenge a success when even more fans pledge to be responsible in 2016.

The Bud Light Good Sport Designated Driver Challenge is proof, once again, that Responsibility Really Does Have Its Rewards!

Rivalry Games

Rivalry games are those games when a competing AFC East team hosts another competing AFC East team. Competing AFC East teams include the Buffalo Bills, the Miami Dolphins and the New York Jets.

At these games, special promotions will be in place to encourage fans to pledge to be Bud Light Good Sport designated drivers for their friends and family that day. Each designated driver will help their favorite team earn points in the Bud Light Good Sport Designated Driver Challenge.

Date Home Away
September 15, 2016 Buffalo Bills New York Jets
October 23, 2016 Miami Dolphins Buffalo Bills
November 6, 2016 Miami Dolphins New York Jets
December 17, 2016 New York Jets Miami Dolphins
December 24, 2016 Buffalo Bills Miami Dolphins
January 1, 2017 New York Jets Buffalo Bills

Standings

Bills 116169 Points
Dolphins 38568 Points
Jets 28152 Points
DDs Social Total
Buffalo Bills 18,615 x 6 4,479 116,169
Miami Dolphins 6,428 x 6 38,568
New York Jets 4,692 x 6 28,152

Partners

Team Stadium Concessions Staffing Distributor
BillsB New Era Field DN_SS_horizontal_white cscblack Try-It Distributing
DolphinsB        Hard Rock Stadium Centerplate Eagle Brands
NYJetsB  MetLife Stadium DN_SS_horizontal_white Northern Eagle Beverage

TEAM (Techniques for Effective Alcohol Management) Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org.

TEAM Coalition offers designated drivers a chance to win tickets to Super Bowl LI® with the Responsibility Has Its Rewards campaign.

Rules

The winner of the Bud Light Good Sport Designated Driver Challenge will be the NFL team with the most total points at the end of the 2016 regular season.

In addition to bragging rights, the winner will earn a pretty cool trophy and fans of all the teams will enjoy a safe and family-friendly experience at the stadium. The teams need help from their fans in order to earn points in the Bud Light Good Sport Designated Driver Challenge.

For every fan who makes a pledge to be a designated driver at the stadium during regular season home games, that team will score a touchdown and earn six points in the Bud Light Good Sport Designated Driver Challenge.

Teams can earn an extra point for each fan who likes or shares the Designated Driver Challenge posts on the teams’ Facebook pages, retweets or favorites tweets on Twitter and likes posts on Instagram. Extra points will be added to the average designated driver point total to determine each team’s total score. The team with the greatest total score wins!

Designated drivers must meet the following critera:

  • Be 21 years of age or older
  • Promise not to drink alcohol at the game
  • Provide safe and sober transportation for their group

Fans may only pledge to be designated drivers once per game.

Fans Don't Let Fans Drive Drunk