Patriots Fans Don't Let Fans Drive Drunk
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The New England Patriots promote responsible drinking and positive fan behavior at Gillette Stadium. The Patriots Fan Code of Conduct and the details of the Patriots alcohol management plan that appear below ensure that fans have a safe and fun experience.

Fan Ambassadors for

21,896 Patriots fans pledged to be Designated Drivers at Gillette Stadium during the 2012 season
Patriots Designated Driver Team
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  Game 3 10/16/11
  Game 2 10/9/11
  Game 1 9/18/11
  Preseason Game 2 9/1/11
  Preseason Game 1 8/11/11
  2010 Program Blog History
  2009 Program Blog History
  Game 4 11/6/11
  On Sunday, the New England Patriots hosted the New York Giants for their fourth regular season home game at Gillette Stadium. Unfortunately we lost to a heartbreaking Giants touchdown with 30 seconds left in the game, with a final score of 24 to 20.

Despite the loss, we do have some excellent news to report – 2,204 Patriots fans pledged to be designated drivers! New England Patriots fans have recorded the most designated driver pledges in the NFL to date, however, we can’t stop now! We must continue to plow ahead for the rest of the season to ensure our lead over the competition. You can help by visiting any of our booth locations at every home game. You can also text “HERO” to 78247, or email during the next home game to pledge to buckle up, never drink and drive, and never provide alcohol to minors.

Congratulations to our Designated Driver of the Game from the Patriots vs. Cowboys game, Jim Crowe! Jim and his family enjoyed a pre-game sideline visit while the Patriots warmed up. This can be YOU next game – just make the pledge to be a designated driver and you’ll be automatically entered into the drawing to receive this once in a lifetime experience! You don’t want to miss this!

The Patriots travel to MetLife Stadium this Sunday to take on the Jets and return to Gillette Stadium on November 21st to battle the Kansas City Chiefs on Monday Night Football! Remember to stop by our designated driver booths, make the pledge to be a designated driver, and receive your free wristband, soda and 10% discount at the online Patriots ProShop! We truly appreciate your support!
  Remember to sign up at any of our designated-driver locations:
  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Putnam Club
  • Text the word "HERO" to 78247

Fans Don’t Let Fans Drive Drunk –



Track how many Patriots fans have pledged to be Designated Drivers so far this season


Responsibility Partners
  • HERO Campaign
  • TEAM Coalition
New England Patriots
Fan Code of Conduct
As always, the New England Patriots and Gillette Stadium remain committed to creating a safe, comfortable, and enjoyable experience for fans of all ages, both in the stadium and in the parking lots. The New England Patriots and Gillette Stadium officials are proud to support a league-wide initiative by the National Football League to promote fan code of conduct initiatives designed to enhance the experiences for all football fans throughout the NFL.

The Patriots are proud of the progress that has been made at Patriots games since from the early 1990s and hope that publicizing the expectations of fans through this fan code of conduct initiative will only help to further encourage continued improvements. We continue to require all Patriots patrons to take responsibility for their conduct and to ensure that they are not interfering with the enjoyment of others. Fans attending games are required to refrain from the following behaviors:
  • Behavior that is unruly, disruptive, or illegal in nature
  • Intoxication or other signs of alcohol impairment that results in irresponsible behavior
  • Foul or abusive language or obscene gestures
  • Interference with the progress of the game (including throwing snow or objects onto the field)
  • Failing to follow instructions of stadium personnel or law enforcement
  • Verbal or physical harassment of others, including all fans, players, coaches and staff
  • Smoking in areas other than those designated as "smoking areas"
  • Engaging in any of the above code violations in any areas outside Gillette Stadium that are owned or operated by Gillette Stadium or their affiliates
  • Violating the New England Patriots ticketing policies
All ticket holders are responsible for their conduct as well as the conduct of their guests or any other people they allow to use their seats. Event patrons and guests who violate these provisions will be subject to ejection without refund and potential loss of ticket privileges for future games. The New England Patriots, Gillette Stadium and the NFL thank you for adhering to our fan code of conduct.
Alcohol Service Policies:
Age to Check ID:   All Ages
Max Alcohol Drinks:   2/person/possession
Maximum Cup Size:   24 oz
Liquor Sold:   Yes
Cut-off Policies:
Concession Stands:   15 Minutes into 3rd Quarter
Hawkers:   End of Halftime
Clubs/Suites:   1 Hour after Game Ends
Night Games:   Same as day games
Tailgating Policies:
Time Lots Open:   All Games - 4 Hours before Kick-off
Prohibited Items:   Kegs, funnels, open flames
Permitted Items:   Glass and plastic bottles, cans, BBQs
Text Messaging System:
Fans can send a text or call to report Fan Code of Conduct violations.
Text Number:   78247 text keyword "CONDUCT" message
Hotline Number:   508-543-8200
Training Recognition
In 2010 and 2011 the New England Patriots earned TEAM Coalition's Prestigious Achievement award for having 90% or more of all employees TEAM certified.
TV Public Service Announcements:
Designated Driver
Designated Driver
Designated Driver
with Sign Language
Designated Driver Program:
There are 11 locations where Patriots fans can Be a HERO, Be a Designated Driver at Gillette Stadium. Fans can pledge to stay sober and ensure a safe ride home for their friends and family at booths just inside the three main gates, 4 guest services locations on the 100 and 300 levels of the stadium, and at the 4 concierge stands on the club level.

Fans who pledge to be designated drivers receive a complimentary soft drink, a "Be a HERO" wristband, a 10% discount at the Patriots on-line Pro Shop and a chance to be selected as the Designated Driver for the Game. Each week, the Designated Driver for the Game and 3 guests will be awarded with a pregame visit to the field at the next home game.

And at the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season. Four additional winners will receive an autographed Patriots helmet. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.
2012 Patriots Total: 21,896   2012 League Total: 240,540
Award Recognition:   The New England Patriots achieved Top Five status for the most fans pledging to be designated drivers in the 2009, 2010 and 2011 seasons.

TEAM Coalition   |   |    Responsibility Has Its Rewards