Be a HERO. Be a Designated Driver.
Regular Season Home Game 6 November 22, 2009
 

The New England Patriots hosted the New York Jets at Gillette Stadium. We were thrilled with the 31-14 Patriots win - as well as recruiting 1,540 Pats fans to be designated drivers!

We welcomed Designated Drivers of the Game from past Patriots home games - Chris Heatley, Rich Tashjian and Kathy Romasco - with pregame sideline visits during team warm-ups.

Congratulations to all our Designated Drivers of the Game - as well as all Patriots fans who have pledged to buckle up, never drink and drive, and never provide alcohol to minors.

Check out photos from their sideline visits below:

Kathy Romasco and her guests enjoy a field visit before the Patriots game on November 22nd.

Chris Heatley and friends enjoy a field visit before the Patriots game on November 22nd.

Remember to sign up to be a HERO at any of our designated-driver locations:

  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Fidelity Investments Clubhouse

At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on December 27, 2009. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLIV at Dolphin Stadium in Miami, Florida on February 7, 2010. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.

Previous Blogs

Regular Season Game 5
November 8, 2009

Regular Season Game 4
October 18, 2009

Regular Season Game 3
October 4, 2009

Regular Season Game 2
September 27, 2009

Regular Season Game 1
September 14, 2009

Preseason Game 2
September 3, 2009

Training Camp
August 6, 2009
 
 

Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign