Be a HERO. Be a Designated Driver.
Game 3 October 16, 2011

The Patriots moved to 5-1 on the season with a 20-16 win in the last minute of the game against the Dallas Cowboys this past Sunday. Trailing the Cowboys with just 2 minutes to go, Brady led the team on a 78 yard game-winning drive to close out the game on top.

Patriots fans demonstrated a solid performance as well – 2,670 of you pledged to be designated drivers at the game! Because of you, New England Patriots fans remain in the #1 spot for most designated driver pledges in the NFL! Please continue to show your loyalty every home game and visit any of our booth locations. You can also text “HERO” to 78247 during the next home game to pledge to buckle up, never drink and drive, and never provide alcohol to minors.

Congratulations to our Designated Driver of the Game from the Patriots vs. Jets game, Christina Holman! Christina her friend enjoyed a pre-game sideline visit while the Patriots warmed up. This could be YOU at the next Pats game you attend – just make the pledge to be a designated driver and you’ll be automatically entered into the drawing to receive this once in a lifetime experience!

The Patriots travel to Pittsburgh next Sunday to take on the Steelers and return to Gillette Stadium on November 6th to take on the New York Giants. Remember to stop by our designated driver booths, make the pledge to be a designated driver, and receive your free bracelet, soda and 10% at the online Patriots ProShop!

Remember to sign up at any of our designated-driver locations:

  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Putnam Club

At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on January 1, 2012. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLVI at Lucas Oil Stadium in Indianapolis, IN on February 5, 2012. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.


Previous Blogs

Game 2 10/9/2011
Game 1 9/11/2011
2011 Preseason Game 2 9/1/2011
2011 Preseason Game 1 8/11/2011
2010 Program Full Season
2009 Program Full Season


Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign