Be a HERO. Be a Designated Driver.
Game 2 October 9, 2011

The Patriots were back on their game at home, defeating the New York Jets 30-21 at Gillette Stadium on Sunday afternoon!

Patriots fans demonstrated an amazing performance as well – 2,745 of you pledged to be designated drivers at the game! Because of you, New England Patriots fans remain in the #1 spot for most designated driver pledges in the NFL! Please continue to show your loyalty every home game and visit any of our booth locations. You can also text “HERO” to 78247 during the next home game to pledge to buckle up, never drink and drive, and never provide alcohol to minors.

Congratulations to our Designated Driver of the Game from the Patriots vs. Chargers game, Holly Sault, who was randomly selected to enjoy a pre-game field visit during team warm-ups with her guest! All you have to do is pledge to be a designated driver, and you could earn this once in a lifetime opportunity!

The Patriots will be back at Gillette Stadium on Sunday, October 16th to take on the Dallas Cowboys. Let’s show everyone across the league that the New England Patriots plan to keep the top spot this year with help of the best fans in the NFL! Stop by our designated driver booths, make the pledge to be a designated driver, and receive your free bracelet, soda and 10% at the online Patriots ProShop! We can’t do this without you!

Remember to sign up at any of our designated-driver locations:

  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Putnam Club

At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on January 1, 2012. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLVI at Lucas Oil Stadium in Indianapolis, IN on February 5, 2012. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.


Previous Blogs

Game 1 9/11/2011
2011 Preseason Game 2 9/1/2011
2011 Preseason Game 1 8/11/2011
2010 Program Full Season
2009 Program Full Season


Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign