Be a HERO. Be a Designated Driver.
Game 1 September 18, 2011

The New England Patriots started the 2011 regular season with a 35-21 win over the San Diego Chargers last Sunday at Gillette Stadium! Fans were excited to see their home team back in action.

2,514 Patriots fans pledged to be designated drivers; proving they were winners as well! Thanks to all of you who pledged, we are still atop the NFL rankings with the most designated drivers! Remember to visit any of our booth locations or text “HERO” to 78247 during the next home game to pledge to buckle up, never drink and drive, and never provide alcohol to minors.

Congratulations to our Designated Driver of the Game from the Patriots vs. Chargers season-opener Chad McRhord, who experienced a pre-game field visit. Make the pledge to be a designated driver and this could be you next game!

The Patriots will be away the next two weekends playing the Buffalo Bills, September 25th and the Oakland Raiders October 2nd. The team will return to Gillette Stadium on October 9th vs. the New York Jets. Stop by our designated driver booths, make the pledge to be a designated driver, and receive your free bracelet, soda and 10% at the online Patriots ProShop!

Remember to sign up at any of our designated-driver locations:

  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Putnam Club

At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on January 1, 2012. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLVI at Lucas Oil Stadium in Indianapolis, IN on February 5, 2012. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.

Previous Blogs

2011 Preseason Game 2 9/1/2011
2011 Preseason Game 1 8/11/2011
2010 Program Full Season
2009 Program Full Season


Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign