There are 14 locations of the "Bud Light Good Sport" designated-driver program at Arrowhead Stadium. Fans who pledge to be designated drivers receive a complimentary soft drink and a chance to be selected as the Designated Driver for the Game.

Designated Drivers for the Game are recognized on the stadium video board and receive a Chiefs jacket co-branded with the "Bud Light Good Sport" logo.

At the end of the regular season, one winner - the Designated Driver for the Season - will be selected and respresent the Raiders in the Responsibility Has Its Rewards Sweepstakes with a chance to go to the 2012 Pro Bowl or Super Bowl XLVI.

Partners in the Chiefs Designated Driver program include ARAMARK, Bud Light and TEAM Coalition.