Be a HERO. Be a Designated Driver.
2011 Designated Driver Program

Game 4

Game 3

Game 2

Game 1

Preseason Game 2

Preseason Game 1

2010 Season

2009 Season

Be a HERO. Be a Designated Driver.

There are 11 locations where Patriots fans can Be a HERO, Be a Designated Driver at Gillette Stadium. Fans can pledge to stay sober and ensure a safe ride home for their friends and family at booths just inside the three main gates, 4 guest services locations on the 100 and 300 levels of the stadium, and at the 4 concierge stands on the club level.

At each home game, fans who pledge to be designated drivers receive a complimentary soft drink, a "Be a HERO" key ring, a 10% discount at the Patriots on-line Pro Shop and a chance to be selected as the Designated Driver for the Game. Each week, the Designated Driver for the Game and 3 guests will be awarded with a pregame visit to the field at the next home game.

And at the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on January 1, 2012. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.

Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign