|Training Camp Event for Season Ticket Holders|
"Be a HERO - Be a Designated Driver" was the universal cheer for all New England Patriots fans at a special event during training camp on Thursday, August 6, 2009 at Gillette Stadium in Foxborough, MA.
The New England Patriots, The HERO Campaign, and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were select Patriots fans themselves.
Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.
Patriots fans who pledge and demonstrate responsible behavior at any Patriots game throughout the season receive a complimentary soft drink and a chance to be selected as the Designated Driver for the Game. Each week, the Designated Driver for the Game from the previous home game and 3 guests will be recognized with a pregame ceremony on the field.
At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on December 27, 2009. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLIV at Dolphin Stadium in Miami, Florida on February 7, 2010. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.
Fans Don't Let Fans Drive Drunk New England Patriots HERO Campaign