Be a HERO. Be a Designated Driver.
Regular Season Game 3 October 4, 2009

The Designated Driver - Be a Hero Campaign had another great week at Gillette Stadium, with a total of 2,017 people making the pledge to always buckle up, never drink and drive, and never provide alcohol to minors. We are excited to see our numbers greatly increasing from game-to-game as more and more New England Patriots fans are learning about the Designated Driver Program!

The Patriots had success on the field as well with an exciting 27-21 win over the Baltimore Ravens. Please plan to be a designated driver at the next Patriots home game on October 18th when the Patriots take on the Tennessee Titans at 4:15 PM.

Remember to sign up to be a HERO at any of our designated-driver locations:

  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Fidelity Investments Clubhouse

At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on December 27, 2009. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLIV at Dolphin Stadium in Miami, Florida on February 7, 2010. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.

Patriots fans pledge to be designated drivers at the Regular Season home opener on September 14th vs. the Buffalo Bills.

Previous Blogs

Regular Season Game 2
September 27, 2009

Regular Season Game 1
September 14, 2009

Preseason Game 2
September 3, 2009

Training Camp
August 6, 2009


Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign