Be a HERO. Be a Designated Driver.
Regular Season Game 1 September 14, 2009

The 2009 New England Patriots regular season started with some unexpected drama as the Patriots defeated the Buffalo Bills with a late fourth-quarter comeback and a final score of 25-27.

The designated-driver program was a success (with a lot less anxiety) with 935 Patriots fans making the pledge to be HEROS - Designated Drivers - and promising to to not drink alcohol at the game and make sure their friends and family get home safely from the game.

Please plan to be a designated driver at the Patriots next home game on September 27, 2009 when the Patriots take on the Atlanta Falcons at 1:00 PM. Help us break a record and have over 1,000 fans pledge to be a HERO!

Remember to sign up to be a HERO at any of our designated-driver locations:

  • Each of the stadium gates
  • Guest Service Booths at the 50 yard lines on the 100 and 300 level concourses
  • Each Concierge Booth in the Fidelity Investments Clubhouse

At the end of the season, one fan, the Patriots Designated Driver for the Season, will be the Honorary Team Captain and join the Patriots captains for the coin toss on the 50-yard-line to start the final home game of the season on December 27, 2009. The Patriots Designated Driver for the Season will also receive an autographed Patriots helmet and have a chance to follow the Patriots to Super Bowl XLIV at Dolphin Stadium in Miami, Florida on February 7, 2010. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.

Click here to view the Patriots Public Service Announcement for the designated-driver program at Gillette Stadium.

Patriots fans pledge to be designated drivers at the Regular Season home opener on September 14th vs. the Buffalo Bills.

Previous Blogs

Preseason Game 2
September 3, 2009

Training Camp
August 6, 2009


Fans Don't Let Fans Drive Drunk   |    New England Patriots   |    HERO Campaign