New for 2010, the Denver Broncos and the San Diego Chargers are taking their
rivalry to the streets...literally. The Broncos/Chargers Designated Driver Challenge is generating
competition and excitement around the designated driver program.
There are 8 locations of the designated
driver program at Sports Authority Field at Mile High. Fans who pledge to be designated drivers receive a
complimentary soft drink or O'Doul's non-alcoholic brew and a chance to be selected as the
Designated Driver for the Game. Designated Drivers for the Game are recognized on the stadium
video board and receive a $100 gift card for the Broncos team store. At the end of the regular season,
one winner - the Designated Driver for the Season - will be selected and receive a $1,000 gift
certificate to the Broncos team store. New for the 2010 Broncos season, one of the designated-driver
locations at Sports Authority Field at Mile High is staffed by Colorado State Patrol Officers.
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