Fans Don't Let Fans Drive Drunk

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  We at MillerCoors believe that drunk driving is completely preventable. Our drunk driving prevention programs, tools and partnerships help promote responsible consumption and help our legal-age consumers get home safely.

We're committed to expanding our efforts and asking consumers to join in our commitment to being "one million strong" by pledging to be a designated driver or planning ahead for safe transportation. We hope to reach five million pledges by 2015.

  MillerCoors sponsors the designated-driver program at both Chase Field and Coors Field. The responsibility message is a simple reminder for fans. You Hold the Key. Never Drive Drunk.

MillerCoors supports the promotion and use of designated driver programs by providing registration booths, signage, registration forms and wristbands for legal age fans who want to be designated drivers and pledge to not consume alcohol during the event.
  You can keep yourself, your friends, your family and our roads safe by planning ahead to:
  • Be a designated driver or designate your driver before the event begins.
  • Make sure your friends designate their sober drivers, or help arrange ride-sharing with other sober drivers.
  • Give your designated driver your car keys and your appreciation for making sure you get home safely.
  • Offer to be the designated driver the next time you go out.
  • Use alternative transportation, like a taxi cab.
  Take your responsibility into your own hands and Take Our Pledge. Together we can keep our roads and our communities safe.


  Arizona Highway Patrol and Arizona Governor's Office of Highway Safety       Colorado DOT CSP  
  The Highway Patrol Division (HPD) at DPS is the largest and most recognized division within the agency. The mission of this Division is to ensure the safe and expeditious use of the highway transportation system for the public and to provide assistance to local and county law enforcement agencies.

The Arizona Governor's Office of Highway Safety (GOHS) is the focal point for highway safety issues in Arizona. GOHS is a cabinet agency that provides leadership by developing, promoting, and coordinating programs; influencing public and private policy; and increasing public awareness of highway safety.

      Colorado Department of Transporation (CDOT) and Colorado State Patrol (CSP) have partnered with the Colorado Rockies on their Designated-Driver program. Sign up as the Designated Driver at any Rockies home game for a free non-alcoholic beverage and a chance to win prizes that include:
  • Two tickets to watch the September 17, 2011 game vs. the San Francisco Giants from the MillerCoors suite at Coors Field
  • Autographed Rockies jerseys
  • A "Fly Along" with Colorado State Patrol officers
Levy Restaurants   ARAMARK
Eating is not a spectator sport...participate. As proprietors of the BIGGEST RESTAURANTS IN THE WORLD - including Chase Field, we win one fan at a time. Whether we have 80 seats or 80,000, we obsess about every detail of the guest experience to make sure its the best it can be.

  As a founding member of TEAM Coalition and the concessionaire and premium provider for Coors Field, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great and memorable experience.
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

TEAM Coalition offers fans of all major sports who pledge to be designated drivers a chance to win tickets to championship games with the Responsibility Has Its Rewards campaign. With the NCAA, TEAM Coalition offers basketball fans a chance to experience the Men's and Women's Final Four with TEAM Up 2 Win!  |   Responsibility Has Its Rewards  |   TEAM Coalition