There are 4 Bud Light "Good Sport" designated-driver locations at Paul Brown Stadium. Fans may also pledge to be designated drivers at any guest services location. Fans who pledge to be designated drivers receive a complimentary soft drink and a chance to be selected as the Designated Driver for the Game.

Designated Drivers for the Game are recognized on the stadium video board and receive a special prize from the Bengals.

At the end of the regular season, one winner - the Cincinnati Bengals Designated Driver for the Season - will be selected and respresent the Bengals in the Responsibility Has Its Rewards Sweepstakes with a chance to go to the 2012 Pro Bowl or Super Bowl XLVI.