The Arizona Cardinals, Bud Light, Hensley, Coca-Cola, Rojo Hospitality Group and the Arizona Governor's Office of Highway Safety have teamed up to implement the Bud Light “Good Sport” Designated-Driver Program.
Fans 21 year of age or older with a valid driver’s license can sign a pledge to be a designated driver pre-game on the Great Lawn as well as inside the stadium at the 100 and 400 Level Guest Relations offices and Club Level concierge.
In appreciation of the commitment to getting their friends home safely, all designated drivers who sign-up are awarded a coupon for one soft drink or non-alcoholic beer.
Designated drivers also have the opportunity to win prizes each game and are eligible for a grand prize which will be presented on field at the final regular season home game.
For the 2011 NFL season, the Arizona Cardinals are facing the St. Louis Rams in the Bud Light Good Sport Designated Driver Challenge.
Cardinals fans who pledge to be designated drivers at University of Phoenix Stadium earn the Cardinals a touchdown (6 points) in the Challenge.
Cardinals fans who "Like" the Cardinals Designated Driver Challenge Facebook page earn the Cardinals an extra point in the Challenge.
Please make the pledge to be a responsible Cardinals fan and help the Cardinals win the Challenge!
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